digital marketing interview questions
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Overview:-Before starting to talk about Digital marketing, let’s first explore what is Marketing?. Marketing does not mean “selling products” or promoting products or “calling people and informing about their product and forcing them to buy their products”. Marketing is a very innovative and creative job.

“Marketing is the science & art of managing the awareness of business resulting in sales process”

Marketing is the team which connects your business to the potential buyers across the globe. There are different types of marketing strategies across the globe but today the most emerging marketing strategy is Digital marketing.

Digital marketing is the marketing of the products or the services through digital platforms especially on the internet and on mobile phones. Digital marketing has different names like online marketing, internet marketing, web marketing.

Development History:- Since early 1990’s digital marketing started capturing the market and in late 1990’s the renowned companies started using digital marketing and by early 2000 there was a complete shift in the way various brands and businesses were using the technology for marketing their products or services. These brands and businesses also started their 24×7 customer service so that their customers are felt supported and valued.

Nowadays the majority of people are using the applications on the phone to make their life easy. If you want to shop for clothes then go on Amazon or Flipkart and you will get the best deals ever. If you want to shop for the vegetables and groceries then go on a Big basket or Groffers and everything will come to your home.

Do you want to get success in the digital marketing Interview Questions? Continue Reading!!!

Benefits of Digital Marketing

The website provides you with a platform to find new markets and trade across the globe by doing a small investment.
A targeted digital marketing campaign can reach the right customers at a lower cost.
With the help of Web analytics, online marketing can be measured to check how effective the marketing of your product or services has been and the marketing strategies can be improved.
Conversion rate increases if any of the customers visit the website.
Connectivity with the customers across the globe

Digital Marketing Methods:-
Some of the most used digital marketing methods are:-
Search engine optimization (SEO)
Search engine marketing (SEM)
Content marketing
Campaign marketing
E-commerce marketing
Social media marketing
E-mail direct marketing

Ques 1. What is Marketing?
Marketing is the science & art of managing the awareness of business resulting in the sales process

Ques 2. What is Digital Marketing?
Digital marketing is the marketing of the products or the services through digital platforms especially on the internet and on mobile phones. Digital marketing has different names like online marketing, internet marketing, web marketing.

Ques 3. What are the advantages of Digital Marketing?
The website provides you with a platform to find new markets and trade across the globe by doing a small investment.
A targeted digital marketing campaign can reach the right customers at a lower cost.
With the help of Web analytics online marketing can be measured to check how effective your marketing of your product or services has been and the marketing strategies can be improved.
Conversion rate increases if any of the customers visit the website.
Connectivity with the customers across the globe

Ques 4. What are the different methods of Digital Marketing?
The different methods of digital marketing are:-
1)Search engine optimization (SEO)
2)Search engine marketing (SEM)
3)Content marketing
4)Campaign marketing
5)E-commerce marketing
6)Social media marketing
7)E-mail direct marketing

Ques 5. What is SEO?
SEO is an acronym for Search Engine Optimisation. SEO is a method to improve the quality of traffic on the website.

Ques 6. Explain the types of Digital Marketing?
There are two types of digital Marketing Inbound Marketing and Outbound Marketing.

Inbound marketing is the type of digital marketing which uses social media, Search Engine Optimisation, Content Marketing, Webinars to sells the products or services. This technique works for attracting unknown customers to the business.

Outbound marketing is the type of digital marketing starts with the very basic traditional methods of marketing such as direct mail, cold calling, email marketing, events, Trade shows. In this technique, the target audience is known and strategies are made to impact the target audience.

Ques 7. What are Keywords in Search Engine Optimisation(SEO)?
When the user searches anything on the search engine then the user enters the keywords. “interview questions on digital marketing”, “digital marketing Advantages” are the keywords. Keywords play a very important role in SEO. The way keywords are placed in the content decides the raking of the website. The ads will show up on the google search engine depending upon the keywords used in the content. The best and related keywords should be used to generate traffic on the website or the blogs.

Ques 8. What are some of the digital marketing tools?

Some of the digital marketing tools are:-
1)SEMrush
2)Google Analytics
3)Keyword discovery
4)XML Sitemap Generator
5)Google Keyword Planner
6)Moz

Ques 9. Can you tell where the keywords should be applied to increase the ranking of the website?
The keyword must be placed in the following areas to increases the ranking of the website:-
Title of the Website
URL of the Website
Heading of the Content on each Page
Content on the Web Page
Meta Tags

Ques 10. What is Google Adwords?
Google AdWords is a service which has been built by Google. Businesses use Google Adwords to display ads on Google. Google Adwords is the only PPC (Pay per click) advertising system across the globe. Payments happen when people click on the ads. The advertising service pays attention to keywords.

This is the best digital marketing Interview Question particularly when you are an experienced candidate.

Ques 11. What are Google AdWords ad extensions?
Google AdWords ad extensions that are used so that a piece of additional information can be added in the ads like location, click-to-call, site-links. As a result, the ads will direct the user to the appropriate content on the website.

Ques 12. What are the qualities that an effective PPC must contain?
An effective PPC must contain the following qualities:-
Expansive:-List of the keywords must be continuously growing
Relevance:-List out the most target keywords
Exhaustive:- Keywords must cover the “long tail of search.”

Ques 13. What are the different types of Google Ad Extensions?

Google Ad Extensions are as follows:-
a)Call extensions
b)Callout Extension
c)Promote extension
d)Structured snippet extension
e)Sitelink extension
f)Affiliate location extension
g)App extension

Ques 14. Can digital marketing replace traditional marketing?
It is highly improbable that digital marketing can replace traditional marketing in the future.

Ques 15. What are the different channels to promote digital marketing?
The different channels to promote digital marketing are:-
a)Affiliated Marketing
b)Social Media
c)Display Marketing
d)Social Networking
e)Social Marketing
f)Search Marketing
g)Video Advertising
h)Email Marketing
i)Online PR

This is one of the most asked digital marketing interview questions.

Ques 16. What are Search Engines?
Search engines are designed to find relevant information through the World Wide Web. The information is given on the pages known as search engine results pages which include images, videos, research papers, blogs etc.

Ques 17. What are the most used search engines?
Some of the most used search engines are:-
a)Google
b)Yahoo
c)Bing
d)Ask.com
e)AOL.com
f)DuckDuckGo

Ques 18. List out some of the limitations of Digital Marketing.
The two limitations of Digital marketing are:

Competition:-Digital marketing is cost effective and easily accessible therefore it is preferred by most of the brands and business in the world. Therefore there is big competition among them to stand out highest in the crowd.
Overwhelming:- There is so much information on the internet from around the world, therefore, it is very easy to get confused and overwhelmed. To learn the digital marketing strategy requires a lot of efforts and practice.

Ques 19. How do you update yourself emerging Digital Marketing trends?
I update myself through blogs, e-books, books, webinars. I also read the famous Neil Patel blog, WordStream, Mashable, and many more websites

Ques 20. What is AMP?
AMP stands for Accelerated Mobile Pages. Accelerated Mobile Pages was released in the year 2016 by Google. AMP creates the mobile-friendly webpages that load immediately and very easily on the mobile device. AMP is supported by all the major platforms and it is also compatible with all the browsers

Ques 21. What are some of the video themes for making youtube videos?

Tutorials − Make a video on how to perform a particular task or how to use a particular product.
Customer testimonials − Interview your satisfied customer and share that video
Behind-the-scenes videos − Take a video of the home tour, office tour.
Tips and tricks − Share some tips or DIY projects .
Live presentations − Record a conference or a seminar or a show and share it.
Product launches − Share the review of the new products in the market like the cosmetic product, gadgets, mobile phones etc.
Education:- Share the PowerPoint presentations or 3-D or 2-D educational videos
FAQs − Make a video of the FAQ of topics from various streams.

Ques 22. What is the role of Anchor Tag in SEO?
The anchor tag is the text in the hyperlink which is clickable. The anchor text is relevant to the page with which the user is linking to. The anchor text is the underlined blue text. Anchor tags are referred to as backlinks.

Ques 23. How SEO (Search engine optimisation) is different from SEM (Search engine Marketing)?

S No. SEO SEM
1 It enables thewebsite to come on the search engine result pages SEM is search engine marketing to buy a space in the search engine result page.

Ques 24. What is the meaning of 301 redirect?
A 301 redirect is a process of reporting to the web browsers and to the search engines that a web page or a website has been permanently moved to a new location. A 301 redirect also includes the new address of the web page or a website that has been moved.

Ques 25. How the loading time of the website can be decreased?
The loading time of the website can be decreased

a)By using external style sheets
b)By using fewer images
c)By optimizing images and reducing the file size without impacting the d)quality of the image
e)By using CSS sprites to decrease HTTP request etc.

Ques 26. What is the role of the text file robots.txt?
It is a text file which is used to give instructions to the search engine crawlers. The instructions are on the indexing and caching of a domain, file, directory or a web page of a website.

Ques 27. How social media can be a good source of marketing?
Social media can be a good source to drive traffic and expose brands and businesses. Leads can be generated by posting high-quality posts and attractive images. Various groups can be joined for the marketing purpose.
Facebook and LinkedIn have started the paid marketing to increase page links, website visits, boost the post and many more.

Ques 28. What is Affiliate Marketing?
It is the process of earning a commission by promoting other people’s or other company’s products. E-commerce websites like Amazon, Flipkart, eBay use affiliate marketing.
This question is commonly asked in interview questions on digital marketing
Ques 29. What are the four main pillars of Affiliate Marketing?
The four main pillars of Affiliate marketing are:-
a)Merchant or Retailer
b)Publisher or Affiliate
c)Customer or End User
d)Network or Offers for Affiliates

Ques 30. Kindly share some tips for social media success.
a)Be Innovate and Creative.
b)Post Regularly.
c)Be Passionate
d)Get engage in conversations.
e)Provide valuable and true content.

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